Hello.

What’s your financial freedom dream? Sipping tea on your balcony overlooking the forest? Renovating your dream eco-home?

Our

Manifesto

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We help people achieve financial freedom.

We give them control over their financial wellbeing, at every stage of their lives.

At the very core, we are digitally-enabled trailblazers.

We are backed by future-ready talent.

And we lead with next-gen products and services.

Every transaction with us is effortless, every interaction a delight.

We have innovation in our veins. And people in our heart.

Before we earn our keep, we earn the trust of our customers and our communities in Asia.

We use only sustainable practices that benefit everyone in the long run.

Together, we are more than just an insurance company.

We are a technology-empowered, financial services partner.

And we are a better way to financial freedom.

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our mission

To give people control over their financial wellbeing, at every stage of their lives

our purpose

To be the better way to financial freedom.

our vision

A technology empowered financial services company committed to a better way for you and our community in Asia.

our values

agility

We are a big player that moves like a startup. We help our customers adapt fast and effortlessly to changing times and needs.

collaboration

We are better together. We leverage our unique strengths and work side-by-side with our customers.

empathy

We understand and share the feelings of others. So we can build solutions that are relevant.

innovation

We have tech in our veins, and people in our heart. We are always reinventing to stay relevant. And to stay ahead.

trust

We believe trust is currency and trust is earned. We strive to be worthy of it every day.

our values

innovation

We have tech in our veins, and people in our heart. We are always reinventing to stay relevant. And to stay ahead.

trust

We believe trust is currency and trust is earned. We strive to be worthy of it every day.

our mission our purpose our vision our values

We empower people to take charge of their financial wellbeing.

Individuals are unique. And their needs evolve. This inspires us to innovate around our customers' unique goals and involve them throughout their journey. To let them take charge of every stage of their lives.

Life and Medical Insurance

We help you and your family manage uncertainties in life.

Life Insurance
Medical Insurance
Critical Illness Insurance
Disability Insurance
Personal Accident Insurance

Invest

We help you prepare for tomorrow’s needs today.

dollarDEX
Navigator

Save & Earn

We prepare our customers and their loved ones for a future of possibilities.

Singlife Account
Singlife Sure Invest
Savings & Retirement

MINDEF, MHA & POGIS

We have specially tailored solutions for those who serve the nation.

MINDEF Group Insurance
MHA Group Insurance
Public Officers Group Insurance Scheme (POGIS)

Lifestyle Insurance

We are here for all those moments in life.

Car Insurance
Travel Insurance
Home Insurance

Our journey so far

Singlife today is one of the largest homegrown financial services companies in Singapore.
It was formed from the merger of Singlife (founded in 2014 by Walter de Oude) and Aviva Singapore in 2022.
Chart our journey through key historical milestones.

Learn our story

1850 - 1950

British insurance companies begin transacting in the thriving regional hub of Singapore, including Norwich Union Fire, Commercial Union and General Accident.

1969

Insurance Corporation of Singapore (ICS) is incorporated as the insurance subsidiary of the Development Bank of Singapore Limited (DBS).

1983

ICS signs landmark partnership with the Ministry of Defence (MINDEF), beginning a relationship of some 40 years.

1998 - 2001

Through a series of mergers, Commercial Union, General Accident and Norwich Union form CGNU, which later acquires ICS in Singapore.

2002

CGNU rebrands globally. The Aviva name arrives in Singapore.

2003

Aviva Singapore acquires Navigator, an integrated investment platform.

2004

The Monetary Authority of Singapore (MAS) recognises Aviva Singapore as a Tier 1 insurer, affirming its high standards of corporate governance.

2010

Aviva Singapore becomes the first local insurer to offer online motor insurance through its digital platform.

2013

Aviva Singapore acquires Professional Investment Advisory Services (PIAS), one of Asia’s largest advisory firms.

2015

Aviva Singapore expands its advisory practice through the establishment of Aviva Financial Advisors, providing personalised investment plans to customers.

2016

Aviva Singapore is reappointed the official insurance provider of MINDEF and signs a new partnership with the Ministry of Home Affairs (MHA), providing coverage for national servicemen from the Singapore Police Force and Singapore Civil Defence Force.

2017

Aviva Singapore launches its CSR programme, Meals with Love to support underserved communities in the country.

Singlife becomes the first local insurer to be licensed by the MAS since 1970.

2018

Singlife acquires the business portfolio of Zurich Life.

2019

Singlife launches Singlife Account, a mobile-first insurance savings plan with accompanying Singlife Debit Card, a first-in-market insurance-linked card.

Aviva Singapore becomes the exclusive Group Life Insurance provider for the Public Officer Government Insurance Scheme.

Aviva Singapore wins Sustainability & CSR Award and Health Insurance Initiative of the Year award.

2020

Singlife announces merger with Aviva Singapore in the country’s largest insurance deal.

Singlife launches Singlife Grow, a digital Investment-Linked Policy, in partnership with Aberdeen Standard Investments.

Aviva Singapore wins Life Insurance Company of the Year Award by the Singapore Business Review.

2021

Aviva Singapore wins Digital Insurance Initiative of the Year at the Insurance Asia Awards, Singapore Service Experience of the Year Award for Financial Services at the Asian Experience Awards, and Technology Excellence Award by Singapore Business Review.

2022

Singlife with Aviva is unveiled as a new brand.

Singlife with Aviva becomes a signatory of the United Nations Principles for Sustainable Insurance within its first year of operations.

2023

Singlife with Aviva becomes Singlife, a natural progression which will help cement the company as a homegrown entity and one with regional ambitions.

Singlife is appointed the official insurer for the MINDEF and MHA Group Insurance Scheme, assuming the portfolio previously held by Aviva Singapore.

2024