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Media Features, Press Releases

Singlife to Merge with Aviva Singapore In Singapore’s Largest Insurance Deal, with Combined Business Valued at S$3.2 billion

Written by Singlife | 11 Sep 2020 |

Combining Singlife’s highly engaging mobile technology with Aviva’s deeper products and financial advice is good for all Singaporeans.


Singapore, 11 September 2020 — Singapore Life Pte. Ltd. (Singlife), a homegrown insurer, offering mobile savings and protection solutions, today announced it has entered into a transaction with a view to combine with Aviva Singapore. Valuing the combined Singlife and Aviva Singapore entities at S$3.2 billion, the deal marks one of the largest in the insurance sector in Southeast Asia and the largest in Singapore.
Besides its insurance business, Aviva Singapore also owns a unit trust platform, Navigator, as well as two of the largest financial advisory firms in Singapore, Aviva Financial Advisers (AFA) and Professional Investment Advisory Services (PIAS).

Combining the best of Singlife’s digital capabilities with Aviva Singapore’s product history and trusted advisory services, the merger aims to raise the bar in how customers can interact with insurers – by combining superior financial products, professional financial advice and mobile-first customer engagement. The deal intends to bring Singlife’s mobile-first savings and protection solutions to Aviva’s 1.5 million strong customer base, while being able to offer existing Singlife customers a significantly deeper product range and advisory capabilities.

Subject to regulatory approval, current Singlife Chairman Ray Ferguson will continue as the Chairman of the new group. Singlife Group CEO Walter de Oude will be appointed as Deputy Chairman, while current Aviva Singapore CEO Nishit Majmudar will be appointed CEO of the combined entity’s Singapore licensed insurance business.
The new combined business will initially be named Aviva Singlife. Aviva plc will retain a 25% equity shareholding in this new, combined business. Singlife’s existing shareholder, Sumitomo Life Insurance Company will hold 20% of the group equity, while Aflac Ventures LLC, Aberdeen Asset Management PLC, IPGL Limited and minorities will collectively hold 20% of the group equity. TPG, a global alternative asset firm, will hold 35% of the group equity. TPG has been investing in a range of industries such as financial services, healthcare, retail, media and technology. In the financial services space, companies TPG has invested in include Korea First Bank, Shenzhen Development Bank, PT BFI Finance, BTPN, American Beacon, Du Xiaoman Financial, CD Finance, Ariel Re, ProSight, and Warranty Group.


Walter de Oude, Group CEO and Founder, Singlife said, “We are building something truly inspirational harnessing the best of financial services for the benefit of Singaporeans and the region.”

Ray Ferguson, Singlife Chairman said, “Singlife was created with the ambition to reshape finance and help unlock the potential of money for everyone.  COVID-19 and changing consumer demands have changed the way people think about financial services, and more than ever before want to engage in a mobile-first way for their ordinary savings and protection needs, and still get the financial advice they need, when they need it.  By joining forces with Aviva Singapore, we are creating a homegrown regional brand that will go far beyond insurance and deliver on these ambitions by creating innovative financial products with intuitive technology and independent advice.”

Nishit Majmudar, CEO of Aviva Singapore and Chairman of Navigator, AFA and PIAS said, “Aviva Singapore has always focused on delivering great customer outcomes. This is reflected in our positive results as we are in our fourth consecutive year of double-digit growth. Joining forces with Singlife, who is known for their mobile-first approach, will further enhance what we deliver – a comprehensive set of solutions with a superior customer experience.”


The combined post-merger business will initially trade using both the Singlife and Aviva brands as Aviva Singlife demonstrating the combination of the two businesses.

The transaction is subject to closing conditions, including regulatory approval, and is expected to complete by January 2021. Thereafter, the Singlife and Aviva Singapore legal entities will merge subject to approval by the Singapore courts targeting 1H 2021. Singlife and Aviva Singapore will continue to operate independently until the merger is complete.

Singlife is the first independent homegrown company to be fully licensed by the Monetary Authority of Singapore (MAS) since 1970 as a life insurance company. The partnership marks Singlife’s most significant milestone to-date, following its acquisition of Zurich Life Singapore in 2018. The company is backed by Sumitomo Life Insurance Company, Aberdeen Standard Investments, Aflac Incorporated, and IPGL, joining the ranks of other regional tech companies as one of the top-funded homegrown fintech companies in Singapore. Singlife manages almost S$7.0 billion in life insurance coverage.

In March 2020, Singlife launched Singapore’s first mobile insurance-savings plan, the Singlife Account, with an accompanying Visa Debit Card. The Singlife Account hit 100,000 downloads within the first three months of launch, with customers entrusting almost S$500 million through the product to date, signifying a collective demand for better ways to manage, grow, and protect money. As part of the firm’s regional expansion, Singlife received its licence and began operations in the Philippines in February 2020.

Aviva Singapore currently insures about 1.5 million customers and manages S$11.8 billion of assets. They are an approved provider to offer Integrated Shield Plans and ElderShield Supplements, which are top-ups to the national MediShield Life and ElderShield schemes. Aviva Singapore is also the appointed insurer for the Ministry of Defence, Ministry of Home Affairs and the Public Officers Group Insurance Scheme.

Apart from insurance and savings solutions, their offering also includes unit trust platform brands, Navigator and dollarDEX. They also own Aviva Financial Advisers and Professional Investment Advisory Services (PIAS), two of the largest financial advisory firms in Singapore. Navigator, dollarDEX and these two financial advisory firms are included in this transaction.


Standard Chartered Bank, Moelis & Company and JPMorgan acted as financial advisers through the transaction, while Norton Rose Fullbright, Latham & Watkins, Slaughter & May and TSMP provided legal advice to the parties.


Frequently Asked Questions

1. Who is Aviva Group and Aviva Singapore?
Headquartered in London, Aviva Group is a respected global brand, offering composite insurance as well as savings and investments plans.
Aviva Singapore is a MAS licensed composite insurer, insuring about 1.5 million customers and managing roughly S$11.8bn assets. Its insurance solutions cover protection & health, general insurance, savings & investments and group insurance.

2. Why are you merging? 
Aviva Singapore and Singlife both share a common goal to offer customers a comprehensive range of solutions at competitive prices, with a hassle-free service experience. With Aviva Singapore’s established product expertise, and Singlife’s innovative and digitally focused capabilities, customers will enjoy an enhanced experience and a broader range of products.

3. If I am a customer, what happens to the Insurance Savings plans, Term Life, Critical Illness and Cancer plans I have with Singlife?
All your plans with Singlife will remain unchanged. There will not be, as a result of this merger, any change in your coverage, policy terms and premiums, or investment account terms and fees.

4. If I also have policies with Aviva Singapore, will I be able to manage Singlife and Aviva Singapore policies together in the same place?
Your policies and investment accounts with Aviva Ltd and Singlife remain unchanged. For now, please continue to log in to MyAviva (aviva.com.sg/myaviva) to manage your Aviva policies, and log in at singlife.com or the Singlife Account Mobile App to manage your Singlife policies.

5. Will I continue to be protected by the Policyholder Protection Fund (“PPF”) administered by the SDIC?
In Singapore, the Policy Owners’ Protection Scheme (PPF Scheme) exists to protect policy owners in the unlikely event that a life or general insurer fails. The PPF Scheme provides protection for the guaranteed benefits on your life insurance policies, as well as coverage for certain types of general insurance, subject to caps where applicable. The caps on the compensation is calculated per life assured per insurer. As Aviva Ltd and Singlife are now merging into one company, this cap is important to note if you have policies with both insurers. You can find out more about the PPF Scheme at www.sdic.org.sg/faq/pp_faq.

6. What will be the name of the merged company?
Singlife and Aviva will continue to operate independently until the Singapore Court approves the scheme of transfer which is expected to take place in early 2021. Thereafter we will go through a transition period where the merged entity will trade as Aviva-Singlife.

7. Who is TPG?
TPG is a global private equity investor that invests in a range of industries such as financial services, healthcare, retail, media and technology. The companies they have equity in includes Burger King, Lenovo, McAfee, PropertyGuru.com, Spotify, and hundreds of others. In the financial services space, the companies they have invested in include Korean First Bank, Shenzhen Development Bank, Saxo Bank, PT BFI Finance Indonesia, American Beacon Advisors and Prosight Speciality Insurance, amongst others.


About Singapore Life Pte. Ltd (“Singlife”)

Singlife is a Singapore-based mobile savings and protection company that aims to unlock the potential of money by making financial services more convenient, transparent, accessible and affordable. Licensed by the Monetary Authority of Singapore in 2017, Singlife has since been innovating its solutions to meet the evolving needs of customers and to provide a full suite of connected financial service offerings, reshaping Singapore’s financial services industry. Its most recent product innovation is the Singlife Account, providing up to 2.5% returns and no fees or lock-ins, with the ability to withdraw instantly via FAST or your personal Singlife VISA card. For more information please visit singlife.com


About Aviva Ltd. (“Aviva Singapore”)

  • Aviva is one of the leading insurers in Singapore, serving 1.5 million customers.
  • Aviva is a provider of Medisave-approved Integrated Shield plans as well as supplementary plans for the national ElderShield scheme. They are also one of the biggest providers of employee benefits and healthcare, insuring one in four employees in Singapore. This includes protecting Singapore Armed Forces servicemen since 1983, as well as being the appointed provider for the Ministry of Home Affairs (MHA) and Public Officers Group Insurance Scheme (POGIS).
  • Aviva prides itself on their people and their dedication to customers. Putting our customers first and caring passionately about their needs, striving to challenge the status quo and putting things right; to ensure that Aviva will be there for our customers and for communities today, tomorrow and for many years to come.
  • For more information please visit aviva.com.sg.

About TPG

TPG is a leading global alternative asset firm founded in 1992 with approximately $83 billion of assets under management and offices in Austin, Beijing, Fort Worth, Hong Kong, Houston, London, Luxembourg, Melbourne, Moscow, Mumbai, New York, San Francisco, Seoul, Singapore, and Washington, DC. TPG’s investment platforms are across a wide range of asset classes, including private equity, growth equity, real estate, and public equity. TPG aims to build dynamic products and options for its investors while also instituting discipline and operational excellence across the investment strategy and performance of its portfolio. For more information, visit www.tpg.com


Media Contact for Singlife

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Media Contact for Aviva Singapore

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