SINGAPORE, 21 FEBRUARY 2023 – Homegrown financial services company Singlife is pleased to announce the giveaway winners of its inaugural Christmas out-of-home (OOH) campaign held at City Hall MRT station from 24 November to 21 December 2022.
Poh Hui Hui won the grand prize of $8,888 in cash, while six other winners – Tan Bang Yi, Capalad Joseph Carlo Nieto, Ameera Fatin binte Mohamad Rafi, Clare Chua Ying Ying, Joey Seah Jia Qi and Cliff Lee Wei Qi – each walked away with a set of the latest Apple tech gadgets (an iPhone 14 Pro Max, an Apple Watch Ultra and a 9th Generation iPad).
Commuters at City Hall MRT station were asked to answer questions related to the Singlife brand story and the Singlife Account via QR codes on advertising OOH wraps. In tune with the brand’s mission of offering customers a better way to financial freedom, the question posed for the grand prize was “What does financial freedom mean to you?”. Hear what some of the winners had to say in this video.
Debra Soon, Group Head, Brand, Communications and Marketing, Singlife said: “Congratulations to Hui Hui and our six other winners! Through this campaign giveaway, we not only celebrated the festive season with gifting, but also encouraged customers to think a bit deeper about what financial freedom means to them. We look forward to further engaging with customers on this topic, which is very relevant to all of us, and will reveal more about what we have learnt through the year.”