Singlife’s Dream Cube lets Singaporeans Envision Financial Freedom Dreams

Singlife, a leading homegrown financial services company, launches “The Dream Cube”, a digital, virtual, and AI-driven web campaign, to allow Singaporeans to see what their unique financial freedom dream would look like in real life. The Dream Cube builds on the momentum of Singlife’s 2024 “Dream” campaign, launched on 1 July with a brand film starring Mediacorp artiste and Singlife brand ambassador Pierre Png.

“The Dream Cube” takes participants through a personalised journey with generative AI technology and webAR with just a few taps on their mobile devices. They answer three simple questions about their views on financial freedom, and unlock a unique, AI-generated vision of their dreams. The scenarios are based on the research and insights garnered from Singlife’s first Financial Freedom Index study, conducted in 2023, which showed that Singaporeans feel that financial freedom means being able to retire whenever they want, travel and give back to society, amongst others.

“Singlife’s ‘Dream’ campaign is about empowering Singaporeans to visualise and chase their dreams,” says Debra Soon, Singlife Group Head of Brand, Communications, Marketing and Experience. “The Dream Cube takes this message to another level, allowing individuals to see themselves achieving those dreams, one which is personalised and unique. We hope this will give them the impetus to plan for their financial freedom and know that their dreams are achievable if they take the right steps and plan with the right data and advice. At the same time, we want them to have some fun with the app and connect with us on a digital platform.”

Apart from encouraging Singaporeans to pursue their dreams, this innovative activation reinforces Singlife’s commitment to listening to its customers. By understanding their dreams and aspirations, Singlife derives valuable insights to tailor its offerings and services to meet evolving customer needs.

Participants can enter “The Dream Cube” by visiting dreamcube.singlife.com. From now until 24 September 2024, the first 5,000 participants will receive a S$20 e-voucher, as well as a Financial Freedom Starter Plan with ideas for solutions to help kickstart their financial planning journeys.

Last month, Singlife launched its 2024 brand campaign, encouraging consumers to dream big and plan to achieve their goals. The campaign started with a light-hearted brand film, titled “The Dream: Eco Home”, featuring Pierre Png.

In line with the campaign message, the company also announced its sponsorship of the award-winning local film “Wonderland”. The movie tells a heartwarming story about attaining one’s dreams, be it for one’s family or simply the pursuit of a better life. Singlife reaffirms its dedication to partnering Singaporeans in chasing their dreams by finding a better way to financial freedom.