Singlife Partners with SG Assist to Empower Caregivers in Singapore

SINGAPORE, 20 FEBRUARY 2023 – Leading homegrown financial services company Singlife has signed a Memorandum of Understanding with social enterprise SG Assist to work together to support and empower caregivers in their caregiving journey. The signing coincided with the official launch of Singapore's inaugural Caregiver Resource Centre in Nee Soon South on 18 February 2023.

As SG Assist’s first corporate partner, Singlife will collaborate with SG Assist to explore the development and implementation of products and services that will benefit caregivers in the community, as well as opportunities for its employees to engage with and contribute to SG Assist’s activities. Singlife is also committed to providing sponsorship to SG Assist.

Chia Ko Wen, Head of Sustainability, Singlife, said: “Singlife has always been on a mission to find a better way to create positive impact in our local communities. SG Assist has a strong vision to create a better world for caregivers – our nation’s unsung heroes – and we are pleased to come on board as their first corporate partner. We see many opportunities for us to support the meaningful work that they do to address the needs and improve the quality of life of caregivers in Singapore and look forward to working closely with them. These include support for their physical and mental wellbeing, financial planning and training.”

Adrian Tan, Co-Founder, SG Assist, said: “We have come a long way since we founded SG Assist four years ago, thanks to the support of our community partners, and today we are excited to take it one step further by partnering with Singlife. Preparing for caregiving can be a challenging and stressful experience, especially when it comes to managing the cost of care for our loved ones. Through our partnership with Singlife, we hope to be able to make a positive impact on the lives of caregivers in Singapore.”

Founded in 2018, SG Assist’s mission is to empower caregivers with tech-enabled solutions to improve the quality of life for both caregivers and their loved ones. Today, the social enterprise has a volunteer app that boasts a growing network of over 6,000 dedicated neighbourhood volunteers and Active Aging Centres across the island as well as care concierge services, which offers caregivers advanced home monitoring technologies and affordable care navigation support in the comfort of their own homes.