Singlife’s Accelerator Connect 3.0 Takes Off

Leading homegrown financial services company Singlife announces the launch of Singlife Connect 3.0 today, making this the third edition of its in-house accelerator programme. Building on the achievements of the previous runs, the latest iteration focuses on enabling ecosystem sales and developing holistic solutions, encompassing both insurance and lifestyle.

Singlife Connect started in 2022 to support and spur the growth of promising insurtech startups. Through the last two editions, the programme showed Singlife's commitment to innovate and expand offerings beyond traditional insurance propositions to create comprehensive lifestyle-integrated solutions.

Tawishi Singh, Innovation Partnerships & Ecosystem Lead at Singlife, said: "With Singlife Connect 3.0, we're reimagining the role of insurance. By embedding insurance with lifestyle services, we are creating an ecosystem where protection seamlessly integrates with customers’ everyday experiences. This development reflects our commitment to innovate around our customers’ unique goals and reinventing to stay relevant, delivering value beyond traditional insurance boundaries."

Singlife Connect 3.0 will support up to five innovative startups, focusing on companies that can contribute to building a comprehensive ‘Beyond Insurance’ ecosystem. The programme seeks partners who can help create integrated solutions across various domains including:

• Health and wellness integration
• Lifestyle and rewards partnerships
• Financial literacy and wellness solutions
• Digital commerce integration

The first two editions of the programme resulted in graduates successfully launching commercial projects. These include Intellect, HeyMax, Outside, and GetPaid, with solutions which redefine insurance distribution.

Some of these projects are:

• Singapore's first mental health coverage included in employee benefits insurance through our partnership with Intellect
• Pioneer gig-worker shift-based insurance solutions with Outside 
• An innovative financial wellbeing platform providing personal and financial security with GetPaid

These initiatives demonstrate the programme's success in seeding innovative insurance solutions that address emerging market needs.

Singlife Connect 3.0 aims to deepen integration between insurance products and everyday consumer touchpoints. Selected startups will benefit through

• Access to Singlife's extensive network of ecosystem partners
• Co-creation opportunities for ‘Beyond Insurance’ propositions 
• Regulatory guidance for innovative insurance-lifestyle hybrid solutions
• Mentorship from industry experts during the programme duration

Singlife Connect 3.0 welcomes applications from startups with innovative solutions in the lifestyle space looking to integrate insurance into their offerings. Ideal candidates should have established operations or planned presence in Singapore, with a focus on B2C solutions that enhance customer lifestyle experiences.

Interested parties looking to join the Singlife Connect 3.0 programme can write to us at [email protected].