Singlife and rewards platform Heymax have teamed up to transform how consumers experience insurance - by integrating travel rewards into the insurance purchase journey. Through this partnership, customers who purchase Singlife’s CareShield product through Heymax’s platform, will earn Max Miles, making insurance a rewarding and personalised experience.

Heymax’s AI-powered platform helps users maximise credit card rewards and accumulate flexible Max Miles points, which can be redeemed across more than 25 airline and hotel loyalty programmes. This means an insurance purchase can now fuel meaningful lifestyle and travel opportunities.

Embedded Finance Meets Experiential Rewards

This collaboration reflects the evolution of embedded finance, where financial services are seamlessly woven into daily platforms. By linking insurance with lifestyle incentives, Singlife and Heymax respond to a growing consumer demand for experiential value, shifting insurance from a “cost” into a driver of engagement and loyalty.

After purchasing insurance products, customers can use their earned Max Miles for various redemption options, such as flights, hotel stays and gift cards, making financial planning more appealing and accessible. This deepens customer engagement and simplifies the journey to financial wellness.

Delivering Holistic Value Through Embedded Lifestyle Insurance

This partnership is a cornerstone of Singlife’s Beyond Insurance vision where protection, rewards, and wellness come together to deliver holistic value. By integrating Heymax’s AI-powered rewards ecosystem with Singlife’s offerings, we create new customer touchpoints across commerce and lifestyle journeys.  Customers benefit from a journey that blends financial wellbeing with experiential rewards, while Singlife and Heymax expand their ecosystem to meet the needs of digitally savvy consumers.