In July 2025, Singlife partnered with CapBridge, a leading digital investment solution provider and a member of FOMO Group, to offer tailored life and health insurance solutions to small and medium-sized enterprises (SMEs) and investors through Capbridge’s financial advisory services. This partnership marks Capbridge’s first step into insurance distribution, with Singlife as its first insurance partner.

The collaboration provides CapBridge’s SME clients with easy access to protection products designed to meet their unique business and workforce needs. By blending insurance offerings with trusted investment advice, Singlife and Capbridge are simplifying how SMEs and individuals manage growth while protecting what matters most.

Connecting to SMEs

SMEs are a key driver of Singapore’s economy, but many face difficulties finding affordable, flexible and seamless insurance solutions that match their business size and growth stage.

Through this partnership, SMEs gain convenient access to protection products that scale with their business. This collaboration reflects a shared commitment to simplifying financial wellness for SMEs, enabling them to focus on growth and operations while meeting their workforce needs.

Connecting to the Idea

CapBridge’s platform, known for offering institutional-grade bonds, stocks, and ETFs has expanded its offerings with insurance advisory under its Exempt Financial Adviser (EFA) licence.

With Singlife onboarded as its first insurance partner, its financial adviser representatives are empowered to also offer clients Singlife’s life and health insurance products. This integration responds to growing demand, particularly from SMEs, for accessible protection and long-term planning tools. By embedding insurance directly into the investment journey, the partnership enables business owners and investors to make more holistic financial decisions without navigating multiple platforms or providers.

Key Benefits for SMEs:

• Integrated asset allocation across investment and insurance
• Enhanced risk management strategies
• More efficient capital deployment

Connecting to the Business Ecosystem

By embedding insurance distribution into trusted financial advisory services, this partnership strengthens the commerce ecosystem for SMEs and investors. It reflects Singlife’s Commerce XP approach, which brings protection closer to where SMEs operate, empowering them to grow with confidence. This integrated offering supports a more resilient SME community, fostering sustainable business success and enhancing overall commerce stability.

By eliminating silos between investment and insurance, this partnership enables clients to pursue sophisticated wealth management strategies while ensuring long-term financial security.